Hyper Casual

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About the game

Game description

Kids Balloon is a children’s game for education and self-development.

Blick is a fun puzzle game where you help a ball of light escape by rotating mirrors.

Battle Pusher is a military strategy game where you collect war trophies from the battlefield, improve your army, and capture enemy territory. 

AirCorp is an exciting time-management game, managing flights and airports around the world.

Genre: Hyper Casual, puzzle, Strategy, time-management, education.

Development environment: Unity (C#)

Graphic editors: Adobe Photoshop, 3Ds Max, Spine.

Technologies: Firebase, Applovin Max, Facebook SDK, AppMetrica.

Platforms: iOS, Android.

Graphic style: Casual.

Game design: the creation of Pich and balance of levels, sounds/music.

Other: Particle system; Pathfinding Mechanics; Animator in the Unity environment; Shaders; in-app; Support after release; 2D art, 3D art, animation; analytics.

Goal

To develop prototypes in the Hyper Casual genre, which will provide an interesting gaming experience for children, promoting their development and learning.

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Stages of work

Planning and analysis

We analyzed the market and competition to identify opportunities and trends in children’s games, puzzles, strategy, and time management to develop prototypes in the Hyper Casual genre.

Creation of Pich

The character was created from initial sketches and concepts. After tests and interviews, we finalized the design of Pich, making him appealing and charismatic to children.

Level balance

A series of initial playable levels were developed for each of the game modes. After playability testing and increasing difficulty, we adjusted the level design based on the feedback we received, balancing difficulty and accessibility for children.

Sounds and music

We developed the sound design, creating an immersive and engaging atmosphere for young players.

Integration and testing

We integrated all game elements into the Unity development environment. Analytics and monetization technologies such as Firebase, Applovin Max, and Facebook SDK were used to optimize the game’s functionality on iOS and Android.

Launch and adjustments

We launched the game on iOS and Android platforms with a marketing strategy focused on reaching our target audience, tracking the game’s performance using analytics tools such as AppMetrica, and constantly adjusting player impressions based on the data collected.

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Results

As a result, we prototyped Hyper Casual games that provide a fun and accessible gaming experience for children to support their learning and self-development. We launched the game on iOS and Android platforms and monitored its performance, making adjustments to optimize the player experience at each level.

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